The Complete Commercial Artist: Making Modern Design in Japan, 1928–1930 by Gennifer Weisenfeld
A delightful and revelatory journey through the most important Japanese design publication of its time.
The Complete Commercial Artist: Making Modern Design in Japan, 1928–1930 from Letterform Archive on Vimeo.
In the boom years of the 1920s, Japanese designers developed a radical new vision for their profession. Engaging modernist and avant-garde trends from abroad, refashioning local graphic and calligraphic forms, and using the latest tools and techniques, they poured fresh colors and expressive forms into all facets of consumer life, from streetscapes to the printed page. The Complete Commercial Artist, a twenty-four–volume compendium released between 1928 and 1930, is the most important—and most visually dazzling—document of this still underappreciated moment in global design history.
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The Complete Commercial Artist: Making Modern Design in Japan, 1928–1930 by Gennifer Weisenfeld
The Complete Commercial Artist: Making Modern Design in Japan, 1928–1930 by Gennifer Weisenfeld
A delightful and revelatory journey through the most important Japanese design publication of its time.
The Complete Commercial Artist: Making Modern Design in Japan, 1928–1930 from Letterform Archive on Vimeo.
In the boom years of the 1920s, Japanese designers developed a radical new vision for their profession. Engaging modernist and avant-garde trends from abroad, refashioning local graphic and calligraphic forms, and using the latest tools and techniques, they poured fresh colors and expressive forms into all facets of consumer life, from streetscapes to the printed page. The Complete Commercial Artist, a twenty-four–volume compendium released between 1928 and 1930, is the most important—and most visually dazzling—document of this still underappreciated moment in global design history.
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A delightful and revelatory journey through the most important Japanese design publication of its time.
The Complete Commercial Artist: Making Modern Design in Japan, 1928–1930 from Letterform Archive on Vimeo.
In the boom years of the 1920s, Japanese designers developed a radical new vision for their profession. Engaging modernist and avant-garde trends from abroad, refashioning local graphic and calligraphic forms, and using the latest tools and techniques, they poured fresh colors and expressive forms into all facets of consumer life, from streetscapes to the printed page. The Complete Commercial Artist, a twenty-four–volume compendium released between 1928 and 1930, is the most important—and most visually dazzling—document of this still underappreciated moment in global design history.
